Prof. Arvind Rangaswamy

Arvind Rangaswamy (PhD, Northwestern University) is University Distinguished Professor of Marketing at The Smeal College of Business at Penn State. From 2009 to 2012, he was the Senior Associate Dean for Research and Faculty. Before joining Penn State, he was a faculty member at the Wharton School (University of Pennsylvania) and the Kellogg School of Management (Northwestern University). His research is focused on methods and models to improve the efficiency and effectiveness of marketing using information technologies. He has published numerous professional articles on marketing analytics and online marketing in top academic journals and is among the world’s leading scholars in these areas. He has also co-authored a widely used textbook in Marketing Analytics titled, Marketing Engineering. He is a Principal and co-founder of DecisionPro, Inc (www.decisionpro.biz, www.enginius.biz). His academic honors include Government of India Scholar Award, IC2 Fellow at the University of Texas at Austin, Robert B. Clarke Outstanding Educator Award, Thinkers50 India, and IBM Faculty Partner. In addition, he is a two-time recipient of The Jan-Benedict E.M. Steenkamp Award for Long-Term Impact given by the International Journal of Research in Marketing. He has published numerous professional articles on marketing analytics and online marketing, and has co-authored a book titled Marketing Engineering, which is widely used as a textbook in business schools around the globe. He is currently Editor of Journal of Interactive Marketing. He has also consulted for several companies in the areas of marketing, marketing analytics, and e-Business. His consulting engagements have been at such companies as Abbott Labs, ImpactRX, J.D. Power Associates, Pfizer, Xerox, and Unisys. He was a Fellow of the IC2 Institute (1997-2019), and was an IBM Faculty Partner (2000-2001). He is a Principal and co-founder of DecisionPro, Inc., a State College, PA company that develops practical leading-edge analytical approaches to address common marketing problems.