Dr. Ajay Kumar

Dr Ajay Kumar is Assistant Professor with the Central University of Haryana, India. Before CUH, he served as Assistant Professor in Central University of Himachal Pradesh. Currently, he is the guest editor of special issue of Journal of Business Research(Impact factor - 11.3), a 48 year old UK ABS – Level 3, ABDC A category journal with 10.96 impact factor published by Elsevier. He is also guest editor of International Journal of Consumer Studies (Impact factor - 9.9), a 45 year old, UK ABS – Level 2, ABDC A grade journal with Impact Factor - 7.09 published by John Wiley and Sons. He is also member of editorial review board of International Journal of Consumer Studies, His research is published in premier journals including Journal of Interactive Marketing (UK ABS – Level-3, ABDC- A; Impact Factor – 11.31), International Business Review (ABDC A category, , UK ABS - Level 3, 8.04 Impact factor Elsevier Journal), Journal of Business Research (ABDC A category, UK ABS - Level 3, 10.96 Impact factor Elsevier Journal), Journal of Retailing and Consumer Services (UK ABS Level 2, ABDC – A category journal with impact factor 10.97), European Management Review (ABDC Listed, Impact Factor – 3.0) etc. He serves as reviewer to multiple leading journals listed in ABDC and UK-ABS list like Asia Pacific Business Review, Journal of Promotions Management, Journal of Strategic Marketing, The International Trade Journal (Taylor and Francis); Asia Pacific Journal of Marketing and Logistic, International Journal of Emerging Markets (Emerald) ; European Journal of International Management (Inderscience), International Journal of Consumer Studies (Joh wiley), Journal of Business Research (Elsevier), European Journal of Marketing (Emerald), Journal of Strategic Marketing (Taylor and Francis), Spanish Journal of Marketing (Emerald) and PAN IIMs conference etc. His has presented his research work in IIM - Ahmedabad, Kolkata, Lucknow and Indore. He has been programme committee member of IIM Kozhikode 4th International Marketing Conference 2020. His research interests includes consumer psychology, consumer happiness, branding and mass prestige.