Prof. Dipayan Biswas

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing in the School of Marketing and Innovation, teaches an undergraduate-level course in basic marketing, a graduate-level course in brand management, and a PhD-level course in sensory marketing.

His key research interests are in the domains of sensory marketing, digital marketing, AI, and smart technologies. His research has been published in the Journal of Consumer Research, the Journal of Marketing and the Journal of Marketing Research, among others.

He is editor-in-chief of the Journal of Business Research and area editor of the Journal of the Academy of Marketing Science. He is on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing. He is past associate editor of the Journal of Marketing Research, the Journal of Retailing, and the Journal of Public Policy and Marketing.

He has been the principal investigator for grants funded by the USDA and a co-investigator for a grant funded jointly by NSF and EPA. In addition, he has received research awards/grants from the Association for Consumer Research, the American Marketing Association, the Academy of Marketing Science and the Society for Marketing Advances.

His interviews and research have been featured extensively in the media, by over 200 media outlets, including the Wall Street Journal, The New York Times, The Washington Post, ABC, CBS, CNN, Fox, NBC, NPR, BBC, U.S. News & World Report, Men's Health and Women's Healthmagazines and the Tampa Bay Times, among others.

Biswas has collaborated on research with several companies in the United States, Germany, Sweden, the Netherlands, France and India. He has also been invited to present his research at LMU-Munich (Germany), Bayreuth University (Germany), RWTH Aachen University (Germany), University of Münster (Germany), Maastricht University (Netherlands), WU (Austria), Linnaeus University (Sweden), Otto von Guericke University of Magdeburg (Germany), University of Amsterdam (the Netherlands), Yale University (Customer Insights Conference), New York University (Practitioner/Academic Multi-Channel Retailing Conference), Paris School of Business (France), NEOMA Business School (France), the University of Tromsø (Norway), Indian School of Business (India), and Tampere University (Finland), among others.

Biswas earned a PhD in marketing from the University of California, Irvine.