Prof. Jacob Goldenberg

Jacob Goldenberg is a professor of Marketing at the School of Arison School of Business at the Reichman University Herzliya. He is a visiting professor at the Columbia Business School. Prof. Goldenberg received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects.

Jacob was the editor- in-chief of the International Journal of Research in Marketing and currently an area editor for Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing, and serves on the editorial board of Marketing Science. He has published papers in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, JPSP, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press one in Chicago Press, and one by Simon & Schuster.

Jacob’s scientific work has been covered in New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.