Prof. Kapil Tuli

Prof. Kapil R. Tuli is Lee Kong Chian Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. His research focuses on understanding the financial impact of marketing actions & their disclosures in financial statements, and understanding financial decisions of firms in creating and maintaining market-based assets. Kapil's research has been published in prestigious marketing journals such as Journal of Marketing, Journal of Marketing Research, Management Science, JAMS, and IJRM. His work has been recognized in terms of the Sheth Foundation-JM Long Term Impact award, and the ISBM Long Term Impact award, and also the Marketing Strategy SIG Varadarajan Early Career Contribution Award. In terms of service to the field, he has served as a member of the ERB at JM, JMR, IJRM, as an AE at JMR and IJRM, and as a guest AE at JM. Currently, he serves as a Co-Editor at JMR.