Prof. Rajesh Bagchi

Prof. Rajesh Bagchi is the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech. Rajesh received his Bachelors degree from the Indian Institute of Technology (IIT), Mumbai in Civil Engineering in 1998 and his Masters degree from the University of Cincinnati in Environmental Engineering in 2000. Rajesh worked in several high technology start-ups before obtaining his Doctoral degree in Marketing from the University of Colorado, Boulder in 2008.

Rajesh studies how consumers can be nudged into making better decisions for themselves and for societal well-being. His research lies at the intersection of several fields, including marketing, psychology, economics, finance, and education. Rajesh’s research encompasses the entire gamut of consumer decision-making—from information processing, to making a purchase, to post-purchase evaluations. He identifies important gaps in how consumers process numerical information and delineates interventions to mitigate such gaps. He also studies how different market mechanisms (e.g., auctions, negotiations) affect purchase behaviors. Finally, he investigates how post-purchase evaluations impact disposal decisions, which has important societal and environmental implications.

Rajesh’s research has been published in several journals such as the Journal of Consumer Research, the Journal of Marketing, and the Journal of Marketing Research. Rajesh serves as an Associate Editor for the Journal of Consumer Research and the Journal of Consumer Psychology, and is on the Editorial Review Boards of several other journals. Rajesh is consistently ranked among the Top 30 most productive scholars worldwide based on publications in Marketing’s premier journals. Marketing Science Institute selected Rajesh as a Young Scholar in 2013 and as a Scholar in 2020. Rajesh also received an Early Career Award from the Society for Consumer Psychology in 2016.

Rajesh teaches Marketing Analytics and Marketing Research at the Undergraduate level and Judgment and Decision-making at the doctoral level.