Prof Zachary Estes

Zachary Estes (PhD in Psychology, Princeton University) is Professor of Marketing, Co-Director of the Behavioural Research Lab, and Director of the PhD in Management at Bayes Business School (formerly Cass), City University of London. He has served on the editorial boards of various journals in both psychology and marketing, including as Associate Editor of the Journal of Consumer Psychology (currently) and as Associate Editor of Cognitive Science (previously). His research on cognition, emotion, and consumer behavior has been awarded funding by granting agencies, has been published in psychology and marketing journals including Cognitive Psychology, Emotion, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology - General, Journal of Marketing, and Psychological Science, and has been reported in popular media worldwide including BBC Radio, Scientific American, New Scientist, MarketingWeek, The New Yorker, Huffington Post, Forbes, and The Atlantic. He is also the proud winner of teaching awards at the University of Warwick (UK) and Bocconi University (Italy).