Prof. Anne Roggeveen

Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and and Joint Editor-in-Chief of the Journal of Retailing. She was Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics (2015-2020) and served on the American Marketing Association's Academic Council (2017-2020).
Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.
She has won a number of awards for her research and teaching. These include the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014.
Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and organized multiple conferences related to retailing, pricing, and services.
Dr. Roggeveen has taught the MBA core course in marketing, as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.